Getting your organisation (and everyone within it) aligned for the coming months and years ahead can take some doing. Here are a few useful pointers that can act as a guiding light when evaluating your brand trajectory for 2020 and beyond.
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We’re entering the fourth industrial revolution and it’s driven by technology. When we think of technology, we often think of devices, data and information. We’ve become focused on gathering intelligence, and we rely on it to map out our competitive advantage. But even this is now becoming outdated. Analytics are becoming less important as we enter the ‘Connection Economy’.
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How has your marketing been lately? Are you smashing targets or smashing your head against the wall in frustration? Although there’s no exact science to marketing, when things aren’t going well, it might be time to take control in a different way.
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One sure way to cut through the noise and reach out to increasingly savvy customers is to amplify your authentic brand differences. They need to know more than what you do; they are actively looking for signals as to why you do it and why it should matter to them.
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Why is it that so many talented, passionate, dedicated marketing managers end up spending so much of their precious time doing tactical tasks rather than working on high-level activity?
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We’ve touched upon the truth (see Build Better Brands – Part 1). Now for how we get there.
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Think branding is just another exercise in marketing mumbo jumbo? Then you’re probably missing a trick.
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