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5 Tips for Increasing Brand Value in the Era of Connection

We’re entering the fourth industrial revolution and it’s driven by technology. When we think of technology, we often think of devices, data and information. We’ve become focused on gathering intelligence, and we rely on it to map out our competitive advantage. But even this is now becoming outdated. Analytics are becoming less important as we enter the ‘Connection Economy’.

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Marketers – Make change happen

How has your marketing been lately? Are you smashing targets or smashing your head against the wall in frustration? Although there’s no exact science to marketing, when things aren’t going well, it might be time to take control in a different way.

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Believe in your brand’s DNA

One sure way to cut through the noise and reach out to increasingly savvy customers is to amplify your authentic brand differences. They need to know more than what you do; they are actively looking for signals as to why you do it and why it should matter to them.

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