Janine Edwards

Wealth Management

Leveraging status
to differentiate from me-too services

Before Brand Clear

Mature, commoditised, me-too offerings in an over-serviced market, competing on similar service promises.

After Brand Clear

Owning the space of being the ‘gateway’ to the industry’s most experienced specialists and most effective tools.

Roadmap for growth

Use the privileged status to attract more valued relationship-based business and high net worth clients.