You only lose when you stop – The Imperfect Brand, Episode 1

By Ben
Tuesday, October 5th, 2021

Estimated reading time: 6 minutes, 48 seconds.

The Imperfect Brand is the only business podcast that asks real business leaders to share their experiences of running real businesses, so we can all benefit from their hard-won knowledge.

“You only lose when you stop. Either you fail, which is ok, or you throw in the towel.”

It’s rare for us to share our mistakes, especially when we lead a business. But every good mistake has a valuable lesson buried inside it, and learning is really just failing in the right direction.

So we decided to launch The Imperfect Brand and ask people like you to share the lessons they’ve learned.

Every episode, your host Benjamin Catley-Richardson invites an experienced brain from the world of business to talk about their own imperfect moment – we hope their example can keep you from throwing in the towel.

S1 E1: Glen Thurgood, Co-Founder of Training Shed

The Imperfect Brand is the only business podcast that asks real business leaders to share their experiences of running real businesses, so we can all benefit from their hard-won knowledge.

“You only lose when you stop. Either you fail, which is ok, or you throw in the towel.”

It’s rare for us to share our mistakes, especially when we lead a business. But every good mistake has a valuable lesson buried inside it, and learning is really just failing in the right direction.

So we decided to launch The Imperfect Brand and ask people like you to share the lessons they’ve learned.

Every episode, your host Benjamin Catley-Richardson invites an experienced brain from the world of business to talk about their own imperfect moment – we hope their example can keep you from throwing in the towel.

Who’s Glen?

Glen Thurgood is a former athlete and professional performance coach, and CEO of The Training Shed.

The Training Shed is a fitness and gym business with an emphasis on individual health and wellness goals, and how people can achieve them by understanding their own physical needs.

Glen understands the power of failure, training and trying again and again. In this interview he talks to Benjamin about the similarities between business and sport, the pitfalls of rushing to release a new product and his plan to get everyone back together after months of working remotely.

Listen to this episode:

Glen’s imperfect moment:

As a gym business, The Training Shed had to move fast to survive the impact of COVID.

Late in 2020, the team decided to take everything that made their business special and boil it down into an app that would help customers to build a new health and wellbeing habit.

But the isolation from each other and the need to feel like they were making progress drove the team to rush through the development and launch.

At the final boardroom meeting before the app went live, everyone felt a little unsure about the product – but they also felt like something had to happen, so the launch went ahead.

“It only took us 24 hours to go back to our core values and say, ‘What are we doing?’, measure it against that and say ‘Pull it now, this isn’t right’.”

The lesson learned:

After pulling the product, Glen and his leadership team came up with a way to prevent this kind of mistake.

Now, at the end of a boardroom meeting, everyone gives a score from 1 to 10 about they feel the meeting went.

If anyone comes back with a 6 or below, that person explains why and the entire board keeps going until they’ve addressed the issue.

“When you start making the decisions, you need to have a sense that everyone is on the same page and willing to move in the same direction.”

The next challenge:

Glen doesn’t believe that working from home forever is a good plan, and felt he and his team were missing out on opportunities for creativity.

But even though he thinks everyone would go back into the office immediately – especially those with children – Glen doubts that being in an office 5 days a week is good for our mental health.

This is a challenge for The Training Shed, who had to let their office building go during the pandemic. How do you bring people together enmasse?

“We want to sit down with people – you can’t invite them around the house for a cup of tea.”

“Businesses can’t function without people, and people need relationships, and you can’t do that through Zoom.”

Glen doesn’t have a final answer. But he says the first plan they have to try and find a way is to take everyone in the business away for 3 days – even if it’s just to the end of the road.

Links and related info

Find Glen on LinkedIn

The Training Shed

Try Training Shed’s online assessment platform, the Wellbeing Score

Wellonomics

Training Shed shortlisted for the Transform Awards Europe 2021

The book Glen mentions – Traction, by Gino Wickman

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