2020 has been an object lesson in not taking what we have for granted, on so many levels. One that applies to business too.
I’m not talking about big business (although they have their challenges), I’m talking the small and medium businesses (SMEs) – the backbone of our economy – who have done some pretty inspiring and brave things to survive and thrive this year.
Getting your organisation (and everyone within it) aligned for the coming months and years ahead can take some doing. Here are a few useful pointers that can act as a guiding light when evaluating your brand trajectory for 2020 and beyond.
One sure way to cut through the noise and reach out to increasingly savvy customers is to amplify your authentic brand differences. They need to know more than what you do; they are actively looking for signals as to why you do it and why it should matter to them.