Blacks Cheese
200% sales increase to independent retailers within 3 months of going through the Brand Clear process.
Before Brand Clear
Commoditised, me-too offerings in an over-serviced market, competing on similar product attributes.
After Brand Clear
Owning the space of a character driven revolutionary brand that asks its customers to join the ‘cheddarlution’.
Roadmap for growth
Use the revolutionary campaign to drive customer engagement and raise brand awareness online and on the shelf
Update
The business has since been sold to a F&B group.
“The guys were fantastic. They just got us and what we wanted to achieve. It’s made a huge difference to how we engage with our customers.”
Chris Andrews
Managing Director
Blacks Cheese
