Vision to Values


From £3,300 + VAT

Culture is an essential brand ingredient.

Yet many businesses struggle to build an authentic culture needed to reach their bold business goals.


Because people are complicated.
And, because developing a coherent vision alongside a set of actionable values is hard work.

It requires a clear understanding of:

Who you are

What you do

Why it matters

Then setting frameworks that people can understand and support, and ultimately champion.

Package details

Ideal if…

  • Your culture feels deflated or non-existent
  • Your people are not aligned
  • Employee engagement has flatlined
  • Talent attraction and retention sucks
  • You have recurring behavioural issues
  • You need clarity and direction


What you get…

  • An outsider’s view on the status quo
  • Challenges to exiting perceptions
  • A clear framework to safely shape ideas
  • Professional advice and guidance
  • A defined, actionable plan


What’s tangibly included…

  • Leadership interviews
  • Staff focus groups
  • Desktop research
  • Visual, verbal and behavioural audits
  • Bespoke facilitated workshop
  • Summary/Roadmap
  • Project management of creative services*

Implementing and embedding a Vision to Values strategy is an ongoing process that requires time, attention and patience to ensure a long-term positive outcome. Therefore, we offer coaching support to help you remain on track and focused, acting as a sounding-board and an extra pair of eyes, so you can get the best from your investment.

Additional Coaching Support

From £750 + VAT per quarter

  • x3 months block**
  • 121 leadership support
  • Help with implementation
  • Feedback surveys
  • Creative direction
  • Marketing strategy support

*Project management is for an initial creative phase, if required (max x3 week scope). All creative services are costed separately and are dependant on the final approved plan.
**Coaching Support block of x3 months can be extended by adding a further 3 months, at the same cost, if required.